Andrea Obston is the President of Andrea Obston Marketing Communications (aobston@aomc.com), a reputation management firm based in Avon, Connecticut. Since its founding in 1982, the company has specialized in building, enhancing, and defending reputations for a wide range of clients. The firm leverages traditional, web-based, and social media platforms to support brand development, public and media relations, and crisis communications.
This podcast is produced by Project Podcast
www.projectpodcast.co
Andrea Obston delves into the critical role employees play during a crisis. Discover why your workforce is your most significant stakeholder and how keeping them informed can transform them into powerful ambassadors for your company. Learn strategies to maintain morale, ensure consistent messaging, and empower your team to rebuild trust with the community. Join us as we explore the often-overlooked audience in crisis communication and the impact of genuine employee engagement.This is a Project Podcastwww.projectpodcast.co
Ep 4: Lessons Learned from The Cracker Barrel Crisis
Sep 17, 202500:13:20
Uncover the key lessons brands can learn from Cracker Barrel’s logo fiasco. Understand the importance of staying connected with your audience and how to navigate a crisis effectively.This is a Project Podcastwww.projectpodcast.co
Ep 3: Recovering Trust After a Crisis
Sep 17, 202500:13:46
Dive into the critical strategies for rebuilding consumer trust after a crisis.. Discover how transparency, effective communication, and a commitment to quality can turn a setback into an opportunity for growth. Join us as we explore expert insights into regaining customer confidence and strengthening brand loyalty. Tune in to learn how to transform challenges into triumphs and ensure your brand’s resilience in the face of adversity.This is a Project Podcastwww.projectpodcast.co
Ep 2: Navigating Crisis: The Art of Timely Communication
Sep 17, 202500:08:34
Veteran crisis communications manager Andrea Obston delves into the critical importance of timely responses in crisis management. Discover how a swift and strategic approach can protect your company’s reputation and prevent misinformation from taking over. Tune in for expert insights and practical tips to master the art of crisis communication.
This is a Project Podcast - www.projectpodcast.co
Ep 1: How to Stay Calm, Lead, and Thrive in A Crisis
Aug 6, 202500:12:03
In this episode, we’ll talk about how the pressure to respond to a crisis instantly in today’s environment can make or break a situation. Discover the essentials of crisis communication—what it is, why it matters, and how to turn chaos into opportunity. We’ll help you pinpoint actionable strategies to keep your cool, protect your reputation, and lead your team through any storm. Whether you’re a PR pro or just want to be prepared for the unexpected, this episode delivers real-world tips and inspiring stories that will change the way you think about handling a crisis. Hit play to become the calm in the storm!
