CASE STUDY
The Childbirth Attorney with Gina Mundy
From Zero to 75,000 Subscribers — With Just 13 Episodes
Gina Mundy has spent over two decades as an attorney specializing in childbirth cases. She's the bestselling author of A Parent's Guide to a Safer Childbirth, an international speaker featured across the US, UK, Australia, Canada, and Africa — and one of the most trusted voices in childbirth safety.
She had everything except a podcast.
The Challenge
Gina's expertise was already in demand on other people's shows. But she needed her own platform — one that matched her authority, reached expecting parents directly, and drove real business results like book sales, coaching inquiries, and speaking invitations. She didn't have the time or team to produce it herself.
What We Built
Project Podcast handled every step:
- Show strategy — format, episode structure, and a content roadmap built around what expecting parents actively search for
- Guest booking and prep — doulas, midwives, birth coaches, nurse practitioners, and other medical professionals
- Full video production — cinema-grade recording with professional lighting, sound, and multi-camera setup
- Editing and publishing — done-for-you post-production and distribution across every major platform
- Social content — short-form clips pulled from each episode to grow her brand on social media
The Results
- 35,000 subscribers after just 8 episodes — in under a year
- 75,000+ subscribers today — across only 13 episodes
- Available on Apple Podcasts, Spotify, YouTube, and all major platforms
- Episodes averaging 60+ minutes of deep, expert-driven content
- Expanded Gina's reach and book sales to audiences in 5+ countries
- Strengthened her authority as the go-to voice in childbirth safety
Why It Worked
Parents preparing for childbirth are searching for trustworthy, expert-backed guidance. Gina's two decades of legal experience gave her a perspective no other podcaster in the space could offer. We paired that one-of-a-kind authority with professional production and a distribution strategy that put every episode in front of the right audience — and the growth followed.
Want Results Like Gina's?
Book a free strategy session and we'll build a launch plan tailored to your business.
anthony@griffoproductions.com